Identifying Tourism Potential and Community Participation Intention: The Case of Marai Parai Trail, Kota Belud, Sabah

Abstract

The 5.2 km Marai Parai trail extends from Kampung Kiau Nuluh in Kota Belud, Sabah to the sloping plateau of the Marai Parai ridge of Mount Kinabalu. The Marai Parai plateau is known for its grassy vegetation. At approximately 1,652 m asl, Marai Parai can be reached by a 5–6- hour hike from Kiau Nuluh (at an altitude of 992 m asl). Information about tourism resources, services, and development issues related to the Marai Parai trail and its nearby areas (study area) is lacking. This study, therefore, aims to identify the tourism potential of the Marai Parai trail and determine the local community's interest in participating in tourism activities. A rapid ground assessment survey was conducted to identify tourism resources, challenges, and opportunities. Subsequently, a survey was conducted to gauge the community's willingness to engage in tourism. The survey covered Kiau Nuluh, Kiau Tomodu, and Kiau Taburi villages, all of which are located close to the Marai Parai trail. There are 25 attractions and activities, 21 lodging and camping operators able to accommodate up to 319 guests daily, and three tourism community organizations in the study area. Minitinduk Gorge, also known as the ancient gateway, to Mount Kinabalu, Hugh Low trail, Diba Titiu Waterfall, and Mount Nungkok are among the most iconic tourism resources. The Marai Parai trail and its nearby areas have significant tourism potential. The community highly supports tourism and recognizes the Marai Parai trail's abundant resources but is primarily concerned about its environmental impact.